Simplified train travel for 4,000+ users
Commuting by train is part of the lives of millions of people, our product enabled that, with a caveat, it was an made based out of AMTRAK, which is a North American company, with different user flows and patterns, making it an unusual user experience for customers.
My role and team
Senior Product Designer, Product manager
Project Goals
Enable seamless two-way booking for UK Rail users
Timeline
4 weeks
The process
I designed a mobile-first, dual-view interface for the UK market by collaborating with product and engineering, running research and usability tests, and prototyping key ideas. This led to real-time pricing, SplitSave ticketing, and improved route visibility to help users book with confidence.
More transactions
The impact was immediate. Users booked over 4,000 trips through the platform, reporting improved satisfaction and clarity throughout the journey. The refreshed experience also helped secure key contracts, proving the value of thoughtful, user-centered design.
