Rhode Island School of Design
In 2021, I collaborated with RISD to revamp their homepage with fresh animations, improved navigation, and launched an internal product called Student Hub.
My role and team
Senior Product Designer, Product Manager, Account Manager, Creative Director.
Project Goals
New homepage and a new product called the Student Hub
Timeline
1 Year
The process
I led the design process through stakeholder workshops, user interviews, and iterative prototyping to bring RISD’s creative spirit online. We launched a dynamic homepage, a focused student hub, and consistent faculty profiles. I also helped build a scalable design system to ensure consistency across the site, resulting in a W3 Gold Award–winning experience.
The results
This project was a strong example of how thoughtful design, rooted in collaboration and systems thinking, can elevate a brand’s digital presence. Post-launch, RISD saw a 40% increase in homepage engagement and a 30% drop in bounce rate across key pages.
