Georgia Department of Agriculture
The Georgia Department of Agriculture needed a simpler website to help users find key info on programs and regulations, increase business registration signups, and reduce phone calls about them.
Project overview
Organized for easy access
We restructured the site’s information architecture into clear divisions for easier navigation.
A fresh and local design system
We introduced a new brand to infuse the experience with a genuine Georgia feel.
More forms and less phone calls
We improved digital forms with intuitive design and simplified structures, making them more accessible and encouraging usage to improve data collection.
Helping users find what matters
We improved articles with concise formatting, clear headings, and strategic links to make them easy to scan and navigate, connecting users with relevant content for a smoother reading experience.
Scaling with a design system
We built a robust design system to speed up page creation and iteration while keeping visuals and interactions consistent. This approach improved efficiency and ensured a cohesive, user-friendly experience across the site.
The change led to more business registration submissions, fewer phone inquiries, and a smoother, more accessible user experience.
