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Vny

Why News Feels Broken for Gen Z

Gen Z isn’t engaging with traditional news platforms. Instead, they turn to creators, short-form videos, and social platforms for updates and discussion.

My role and team

Senior Product Designer, Product Manager.

Project Goals

Design a proof of concept of a news platform aimed at Gen Z and Gen Alpha

Timeline

1 week

My role and team

Senior Product Designer, Product Manager.

Project Goals

Design a proof of concept of a news platform aimed at Gen Z and Gen Alpha

Timeline

1 week

The challenge

News today is fragmented, uninviting, and disconnected from how young people consume content. Legacy platforms aren’t designed for conversation or personalization.

The challenge

News today is fragmented, uninviting, and disconnected from how young people consume content. Legacy platforms aren’t designed for conversation or personalization.

Insights

Users responded with strong engagement and described CTRL as intuitive and fresh. The interactive features and personalized feed made the experience more relevant, encouraging repeat visits and deeper exploration.

Insights

Users responded with strong engagement and described CTRL as intuitive and fresh. The interactive features and personalized feed made the experience more relevant, encouraging repeat visits and deeper exploration.

The process

The process

We designed CTRL to reimagine how people engage with the news. Instead of passively consuming headlines, users can like, react, and comment,just like on their favorite social platforms. The goal was to make news more interactive, personal, and dynamic.

We designed CTRL to reimagine how people engage with the news. Instead of passively consuming headlines, users can like, react, and comment,just like on their favorite social platforms. The goal was to make news more interactive, personal, and dynamic.

Conclusion

By letting users fine-tune their feed through real-time interactions, CTRL creates a more relevant and engaging news experience. It empowers people to surface the topics, voices, and formats they care about most, bringing control and personality back to the news cycle.

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View work

Vista, Quick investments

Investing can be fun and easy

View work

Vista, Quick investments

Investing can be fun and easy

View work

Vista, Quick investments

Investing can be fun and easy

I love
designing
big footers


Linkedin

Dribbble

hello@vinnycustodio.com

Based in Halifax, Canada

I love
designing
big footers


Linkedin

Dribbble

hello@vinnycustodio.com

Based in Halifax, Canada

I love
designing
big footers


Linkedin

Dribbble

hello@vinnycustodio.com

Based in Halifax, Canada