Why News Feels Broken for Gen Z
Gen Z isn’t engaging with traditional news platforms. Instead, they turn to creators, short-form videos, and social platforms for updates and discussion.
The process
We designed CTRL to reimagine how people engage with the news. Instead of passively consuming headlines, users can like, react, and comment,just like on their favorite social platforms. The goal was to make news more interactive, personal, and dynamic.
Conclusion
By letting users fine-tune their feed through real-time interactions, CTRL creates a more relevant and engaging news experience. It empowers people to surface the topics, voices, and formats they care about most, bringing control and personality back to the news cycle.
