2021Website Feature
Principal Scholarship Content Library
Mediacurrent partnered with Principal to help them find a solution for educational content on their 529 website.
Challenge
Principal had a plethora of documents and educational videos for parents and investors who might be interested in a 529 plan, our goal was to turn that into a tool on the website for people to find them.
Navigation Updates
The website’s navigation was cluttered and confusing, making it hard to find content, we changed it in order to support our new tools.
Designing
An educational page
We found the solution by designing an educational centered page with filters and content for people to browse
Outcomes
The new IA changes allowed the users to navigate better through the site’s content and enabled us to scale the “tools” are of the website for future features.
120% download increase
42% menu usage increase
Thanks for reading
Scroll down to keep checking the rest of my work